--- title: "Dex vs Cloze: Best AI Personal CRM in 2026?" description: "Dex vs Cloze compared for 2026: features, pricing, integrations, and AI. Find out which personal CRM actually fits individual relationship management. " canonical: https://getdex.com/blog/dex-vs-cloze/ updated: 2026-07-09T16:00:00.000Z source: https://getdex.com/llms.txt --- # Dex vs Cloze: Best AI Personal CRM in 2026? _By Dex Team, Dex Team_ **Tags:** CRM, Product Reviews Dex and Cloze both promise relationship management without busywork, but they solve different problems. Dex is built around reminders, follow-ups, and keeping track of past interactions across LinkedIn, email, and messaging. Cloze focuses on passive auto-logging of every email, call, and text, and increasingly serves real estate sales workflows. This comparison is for people managing their personal and professional relationships, not sales teams running pipelines. ## Dex and Cloze as a personal CRM ### Dex - $12 per month, paid annually Dex is for people who want to stay in touch consistently. It remembers when and how to follow up, with interaction history pulled from connected tools like email, calendars, and social media accounts. In 2026, Dex's AI got better at understanding your relationships. It surfaces context from emails, calendars, and notes automatically, summarizes past interactions, and suggests ways to reach out. ### Cloze - $17 per month, paid annually (Cloze Pro) ![cloze](https://images.ctfassets.net/u17em9tc1vdb/01xSUzloopoBBWTpyJiJj7/443ae3182bf6bde5fc418842bdb73bfb/CleanShot_2026-07-14_at_22.59.18.png) Cloze is for people who want everything logged automatically. Connect your email, phone, and calendar, and Cloze captures every interaction to the right contact record without data entry. It's the closest thing to "set it and forget it" in this category. The complication is that the product has drifted heavily toward real estate agents, and its flagship MAIA AI assistant sits behind the $42/user/month Business Platinum tier. ## Dex vs Cloze: key differences and best use cases Dex is a better fit if you: - Want LinkedIn sync (Cloze doesn't offer it) - Manage a professional network (founders, investors, job seekers, MBA students) rather than a sales pipeline - Want AI features like Copilot, AI Assist, and Messaging Dex included at $12/month instead of gated at $42/month - Prefer a clean interface you check briefly each day Cloze is a better fit if you: - Want phone call and SMS auto-logging (Dex doesn't capture calls automatically) - Work in real estate, where Cloze's roadmap, templates, and integrations increasingly point - Prefer fully passive capture over deliberate notes and reminders ### Feature comparison at a glance | Feature | Dex | Cloze | | --- | --- | --- | | Built for | Individual relationship management | Passive logging, increasingly real estate | | Entry price | $12/mo (annual) | $17/mo (annual), $19.99 monthly | | LinkedIn sync | Yes (up to 9,000) | No | | Gmail / Outlook sync | Yes | Yes | | WhatsApp / iMessage sync | Yes | SMS sync gated to Business Gold ($29/user/mo) | | Phone call auto-logging | No | Yes | | Keep-in-touch reminders | Yes (kanban board) | Yes | | Pre-meeting briefs | Yes | Agenda view | | Job change alerts | Yes | No | | AI assistant | Included ($12/mo) | MAIA requires Platinum ($42/user/mo) | | Custom fields | Included | Limited on Pro; expanded on Business tiers | | Business card scanner | Yes | Yes | | Mobile app | iOS + Android | iOS + Android | | Free plan | No (7-day trial) | Limited free tier after 14-day trial | ## Which offers more value? Dex Premium is $12/month billed annually with unlimited contacts, notes, reminders, LinkedIn sync, email and calendar integrations, and AI features included. Professional is $20/month with expanded LinkedIn sync, Outlook, mail merge, and API/Zapier access. Cloze Pro is $17/month billed annually ($19.99 month-to-month) with a 14-day free trial. The catch is tier lockouts. SMS syncing sits on Business Gold at $29/user/month, and MAIA, the AI assistant Cloze markets hardest, requires Business Platinum at $42/user/month. If you're buying Cloze for the AI, you're really buying a $500+/year plan. For an individual, Dex includes the AI and integrations at the entry price. Cloze charges more at entry and keeps its best features two or three tiers away. ## Choosing between Dex and Cloze Choose Dex if your main problem is staying on top of a professional network spread across LinkedIn, email, and messaging apps. Choose Cloze if your main problem is capturing every call and email automatically, and especially if you're a real estate agent, since that's where Cloze is clearly headed. Both tools work, but they support different habits. The better choice is the one that matches how you already work, not the one with more features. ## How Dex and Cloze handle personal CRM workflows ### After setting up **Dex:** Connect LinkedIn, Gmail, and calendar; contacts and history flow in within minutes. Minimal cleanup once running. **Cloze:** Connect email, phone, and calendar, and Cloze logs everything automatically. The density of auto-logged data creates noise. Multiple reviewers describe the interface as "too full of information," and the learning curve is steeper than most personal CRMs. Cloze's auto-merge has also been documented combining contacts it shouldn't, which matters if your network is too valuable to risk. ### After meeting someone new **Dex:** Add the contact (or scan their card), write a quick note, set a follow-up reminder. Full context surfaces when the reminder does. **Cloze:** If you emailed or called them, Cloze logs it automatically. If you met them at a dinner party with no digital trail, you're entering it manually into a sales-shaped interface. ### Tracking long-term relationships **Dex:** Keep-in-touch reminders on your cadence, job change alerts when contacts move companies, pre-meeting briefs before calls. **Cloze:** Reach-out reminders based on fading communication frequency. Good for active email relationships, blind to everything happening on LinkedIn. ## What's new in Dex (2026) A few recent updates (as of July 2026) worth knowing about if you're evaluating Dex against Cloze right now: - **Connect Dex to Claude and ChatGPT.** Dex now supports [MCP (Model Context Protocol)](https://getdex.com/docs/ai/mcp-server), so AI assistants like Claude and ChatGPT can plug straight into your contacts and relationship data. Search contacts, log notes, set reminders, and organize your network through natural conversation. The Dex Skill adds meeting prep, follow-up suggestions, and duplicate cleanup on top. - **Mail Merge.** Send personalized bulk emails to up to 200 contacts in one workflow, each with dynamic fields you can customize, plus optional AI-drafted copy. Works with [Gmail and Outlook](https://getdex.com/docs/integrationsandfeatures/mail-merge) (web only, Dex Professional). - **Custom fields on the contacts view.** Surface fields like hometown, company, spouse, or important dates right from the main contacts view. - **Quick add from one place.** Add new contacts, notes, reminders, and interactions from a single interface. Check our latest updates on the [changelog](https://getdex.com/docs/changelog/2026) page. ## Where Cloze stands out Cloze's passive data capture is the best in this category: emails, calls, texts, and meetings all land on the right contact record with zero effort. If your relationships live primarily in your phone and inbox, and especially if you're a real estate agent inside the eXp or Windermere ecosystems where Cloze is widely deployed, that auto-logging is worth a lot. For a deeper look, read our full [Cloze CRM review](https://getdex.com/blog/cloze-crm-review/). ## Why Dex is the better personal CRM for most people Both Dex and Cloze help you manage relationships. Dex is the stronger fit for individuals whose networks live across LinkedIn, email, and messaging, not just the phone. LinkedIn sync, job change alerts, included AI, and a $12/month flat price make it the better tool for founders, investors, job seekers, and professional networkers. --- ## Frequently asked questions ### Is Dex better than Cloze? For professional networking, yes. Dex adds LinkedIn sync, job change alerts, and included AI features that Cloze either lacks or gates behind $29-42/user/month tiers. Cloze is better if you need automatic phone call and SMS logging, or if you work in real estate. ### Does Cloze have a free plan? Cloze offers a 14-day free trial (no credit card required). After the trial you're downgraded to a limited free tier covering basic contact management and email inbox; the full CRM requires Cloze Pro at $17/month billed annually. ### Does Cloze sync with LinkedIn? No. Cloze has no LinkedIn integration, which is a real gap for professional networking. Dex syncs up to 9,000 LinkedIn connections and alerts you when contacts change jobs. ### Can I switch from Cloze to Dex? Yes. Export your contacts from Cloze and [import the CSV into Dex](https://getdex.com/integrations/csv). Dex deduplicates against contacts synced from LinkedIn, Gmail, and other sources. ### Which is the better AI personal CRM? Dex includes its AI features (Copilot, AI Assist, Messaging Dex, and MCP support for Claude and ChatGPT) from $12/month. Cloze's MAIA assistant is capable but requires the $42/user/month Business Platinum plan, and its AI training increasingly targets real estate workflows. --- ## Try Dex 30,000+ people use Dex to stay close to the people who matter. [Get started for free](https://getdex.com/).